| Заголовок | Oreo + Havaianas |
| Агентство | Leo Burnett Tailor Made |
| Кампания | Oreo + Havaianas |
| Рекламодатель | Alpargatas + Mondelez |
| Бренд | Oreo + Havaianas |
| Дата первой трансляции/Публикации | 2021 / 9 |
| Бизнес сектор | Булочки, хлеб, хлебцы |
| философия | Havaianas and Oreo have a lot in common: a legion of passionate fans, unbridled success everywhere they go, and everybody wants them. So they came together to create a one-of-a-kind, super-special, limited capsule collection. Have you ever imagined a flip-flop with a chocolate aroma? Well, that's what Havaianas and Oreo – a Mondelēz Brazil brand – created together. The collection's Havaianas + Oreo TOP model not only has straps that smell like chocolate, but features a super-fun print on top of a sole that replicates the layers of the Oreo cookie. The product line, which is global and will be sold in countries like the U.S., Canada, Australia, and the Philippines, will also include Oreo-shaped earphone cases and Oreo-printed toe socks, to transform any basic outfit into a stylish combo. To bring the news to their fans, the brands' strategy was to announce a fun wedding on their social networks, starting on September 4. One day before the playful wedding, the Hugo Gloss profile posted a story on social media announcing the arrival of a new couple, creating great buzz around the topic and leading to speculations about who it might be. In the strategy created by Oreo's advertising agency, Leo Burnett Tailor Made, other influencers helped spread the gossip and drive curiosity about the new couple, comprised of a Brazilian and a "gringo." In Brazil, the limited collection will be available starting on September 8, while supplies last, at the Havaianas e-commerce store (www.havaianas.com.br) and the brand's brick-and-mortar stores, and also at the many Pão de Açucar, Extra, and Carrefour retail outlets throughout the country. This is the first time Havaianas makes a collaboration line available for sale in food outlets, like at supermarkets and hypermarkets. In the other countries, sales at Havaianas brick-and-mortar and e-commerce stores will begin in September in the U.S. and Canada; the Philippines and Australia are scheduled to follow suit in November. |
| Тип медиа | Дизайн продукции / Разработка |
| Главный креативный директор | Marcelo Reis |
| Креативный вице-президент | Pedro Utzeri |
| Креативный вице-президент | Vinicius Stanzione |
| Креативный директор | Alessandra Sadock |
| Копирайтер | Rafael Fagundes |
| Арт-директор | Lucas Aquery |
| Digital Project Director | Juliana Bonaldo |
| Директор интегрированного производства | Maria Fernanda Moura |
| Закупщик художественного оформления | Mauro Moura |
| Управление аккаунтом | Fabio Brito |
| Управление аккаунтом | Renata Velloso |
| Управление аккаунтом | Carolina Ladeira |
| Управление аккаунтом | Gabriela Ferrante |
| Медиа-команда | Andrea Hirata |
| Медиа-команда | André Hosoume |
| Медиа-команда | Mariana Rossi |
| Медиа-команда | Vicente Ferrer |
| Медиа-команда | Gabrielle Alvarenga |
| Медиа-команда | Natalia Altomari |
| Медиа-команда | Natalie Sebastião |
| Медиа-команда | Alini Buchi |
| Группа планирования | Tiago Lara |
| Группа планирования | Joana Dambros |
| Группа планирования | Douglas Ribeiro |
| Содержание | Thiago Dias |
| Snack Talk | Priscila Pasqualetti |
| Snack Talk | Lucas Fernandes |
| Snack Talk | Nathalia Helena |
| Snack Talk | Carolina Fischer |
| Snack Talk | Juliana Vilela |
| Snack Talk | Roberta Naikelly |
| Snack Talk | Giovanna Serafim |
| Связи с прессой | Jef Martins |
| Связи с прессой | Nathalie Ursini |
| Связи с прессой | Mariana Dutra |
| Approval Client | Fabiola Menezes |
| Approval Client | Flávia Arruda |
| Approval Client | Rose Lima |
| Approval Client | Matheus Pane |
| Approval Client | Pedro Studart |
| Approval Client | Gabriela Lima |
| Approval Client | Laryssa Farias |
| Approval Client | Patricia Graicar |
| Approval Client | Camila Fogaça |
| Approval Client | Luiza Prado |
| Production Partner | Media.Monks |
| Director Account Services | Marcus Veneroso |
| Исполнительный креативный директор | Tarso Soares |
| Исполнительный продюсер | Chica Mauger |
| Project Planner | Rodrigo Alvarado |
| 3D Production | MMJ Studios |
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