Pennzoil - "Exorcising the Demon"

JWT Atlanta

JWT Atlanta Atlanta, United States

Премии

13904

Бренд: Pennzoil
Страна: United States

Рекламодатель: Shell

Заголовок	Exorcising the Demon
Агентство	JWT Atlanta
Кампания	Joyride
Рекламодатель	Shell
Бренд	Pennzoil
Posted	Август 2017
Бизнес сектор	Шины, аксессуары, масло, бензин, горючее
История	Pennzoil is taking on the fastest production car ever made, the brand new 2018 Dodge Challenger SRT Demon, in its latest product demonstration meets cinematic car film, “Exorcising the Demon.” “In March, Pennzoil helped say goodbye to an American icon, the Viper,” said Jeremy Jones, ECD, J. Walter Thompson Atlanta, “and today we’re saying ‘Hello’ in a big way by showcasing what the world’s most powerful muscle car is capable of.” Shot on the streets of Pittsburgh, the next evolution of Pennzoil Films continues following an elusive Driver carrying out a mission of tracking and locating the Demon before returning it to its rightful owner. Famed precision driver Rhys Millen (The Fast and the Furious) is behind the wheel. The driving is 100 percent real, highlighting the Demon’s front wheel lift at launch: something only this production car is capable of. The driving conditions are also real, helping display the power and excellence of Pennzoil Synthetic performance. The rain was an unexpected production hurdle: instead of pushing the shoot the team opted to film in the rain to add even more texture and visual richness to the film. It’s also an element that Pennzoil hasn’t featured in any of its films to date. “Telling the story of ‘Exorcising the Demon’ is not only another exciting chapter in the Pennzoil Film series, it is also a great way of acknowledging an exciting, new automotive era,” said Vann Graves, Chief Creative Officer, J. Walter Thompson Atlanta. Of course, the film doesn’t end without hinting at what’s next…
Тип медиа	Веб-фильм
Длина	151 seconds
Главный креативный директор	Vann Graves
Исполнительный креативный директор	Jeremy Jones
Ассоциированный креативный директор	Vann Graves
Associate Creative Director / Art Director	Lucas Heck
Директор рабочей группы клиента	Erin McGivney
Руководитель группы по связям с рекламодателями	Breanna Caldwell
Продюсер Продакшн Студии	Rhett Kearsley
Продакшн Студия	Lemonade Films
Директор	Ozan Biron
Продюсер Продакшн Студии	Trevor Cawood
Исполнительный продюсер	Ted Herman
Администратор производства	Phil Fyfe
Оператор-постановщик	Macgregor
Редакционная компания	Cycle Media
Редактор	Matthew Griffiths
Композитор	Peter Debay
Спецэффекты / видеоэффекты	The Embassy
Спецэффекты / видеоэффекты	David Casey
CG Администратор	Michael Blackbourn
Исполнительный продюсер	Winston Helgason
Спецэффекты / видеоэффекты	Danielle Kinsey
Продюсер видеоэффектов	Annie-Claude Lapierre
Asset Supervisor	Paul Copeland
Звуковой дизайн компании	Source Sound Inc. LA
Звукорежиссер	Charles Deenen
Звукорежиссер	Csaba Wagner
Sound Editing	Braden Parkes
Sound Recordist	John Fasal
Sound Recordist	Travis Pratert
Sound Recordist	Charles Deenen
ORIGINAL MUSIC	Generdyn Music
Композитор	Joshua Crispin
Колорист	Company 3