Top Interviews From The Advertising Industry
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Anita Osborne, Amplify: "The core to all of our content is our audience."
We sat down with Anita Osborne, Head of Content Production at Amplify, to learn more about their innovative approach to content production. Читать больше
Amplify is on a mission to push the cultural landscape forward
Chelsea Mtada, Creative Strategist at Amplify and Stacey Stollery, People & Culture Director at Amplify, speaks on the agency's social mission “To... Читать больше
"As a brand, you are more often a guest in a space owned by existing communities or fandom. You have to understand your place and value in that channel"
Amplify’s Worldbuilding short film is an impressive articulation of the intersection between culture, brands, community, experience and legacy. ... Читать больше
"We’re stuck in an era of overt representation.": Sophy Vanner Critoph, Amplify
Sophy Vanner Critoph, Head of Strategy, Culture + Comms at Amplify, weighs in on the balancing act of authentically expressing modern family... Читать больше
Collaboration and openness to change are key to progress
Creativity and good ideas can come from anywhere and at Amplify, this notion is championed. Sophy Vanner Critoph, Head of Strategy, Culture and... Читать больше