Top Interviews From The Advertising Industry
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Ogilvy PR, Charlotte Tansill: "The principles of PR and earned-first creativity no longer apply only to brand protection and reputation but must increasingly be the foundation for brand building and marketing."
Ogilvy veteran Charlotte (Charlie) Tansill is President of PR, Social & Influence, North America. Passionate about using creativity to solve... Читать больше
Creativity in PR campaigns enables agencies to connect and resonate with audiences in an ever-changing communications landscape
In the latest of our ongoing series focused on the intersection of PR and creativity, Thanattha Sittiphan, Business Coordinator at Yell... Читать больше
Ogilvy Paris takes an “Earned-First creativity” approach to PR capabilities
Chatting with Pierre Hubert Meilhac, Vice President at Ogilvy Paris, we learn more about the agency's “Earned-First creativity” approach to PR... Читать больше
Parenthood is a complex journey that comes in many forms
Checking in with Michelle Ruiz-Ponce, Partner/Integrated Marketing + Communications at ICF Next, we chat about the opportunity brands have to... Читать больше
Running Towards A Challenge: Katie Krum, PURE Insurance
Katie Krum is on her second stint at PURE Insurance – a homeowners’ insurance company for high net worth individuals and families. Katie worked... Читать больше
TBWA helps clients across the total brand experience
In conversation about new business and growth with Deepthi Prakash, Global Director of Product and Marketing at TBWA\Worldwide, we uncover key... Читать больше
Nelson Schmidt Inc. provides marketers with a more impactful and pragmatic approach to global marketing management
Nelson Schmidt Inc. is an independent agency with a unique model, focused on considered purchase marketing, global marketing management and... Читать больше
How RPA’s People First Marketing Drives Culture and Campaign Adaptability
Tim Leake, Chief Marketing Officer at RPA Читать больше
“I choose partners who get it, are responsive and fast”: Khaled AlShehhi
Promoting the Emirates as a brand is just part of Khaled AlShehhi’s role as executive director of marketing and communications at the UAE... Читать больше
20 Years in the Making: Havas & Reckitt on Amplifying Inclusion for a Cleaner, Healthier World
The success that Havas and Reckitt share is thanks to their willingness to listen and to make a positive impact through true representation. Читать больше