Top Interviews From The Advertising Industry
Популярные интервью
An Insatiable Appetite to Learn: Current Forward's Founding Partners
We love that we can come in as a small SWAT team, bring an outside perspective, and quickly get work done that makes an impact. Читать больше
This Cynicism Can Be Solved: Mark Sinnock, Global CSO, Havas Creative Group
When you get under the skin of the statistics – the thing that strikes you is that consumers are becoming much more cynical toward ‘purpose as... Читать больше
The World Is Not the Same: Paul Blockey, RAPP
Now is the perfect time for brands to step up and play their part in creating a more perfect union, from the inside out. Читать больше
A Strong Partnership for Tough Times: VMLY&R Italy
CEO Simona Maggini and ECD Francesco Poletti navigated a merger and adapted to the pandemic. Now they've set their sights on the future. Читать больше
Creativity Is the Only Way to Thrive and Survive: McCann Worldgroup
At McCann Worldgroup, creativity is seen as integral to business success. But with the industry in flux, how will the role and meaning of... Читать больше
How Tiina Salzberg's New Consultancy Helps Brands Re-Think Their Strategies
The head of Amsterdam-based 180 Kingsday’s spin-off “brand coaching” service, 180 Thinking, explains what makes the operation so different. Читать больше
Nimble, Brave & Innovative: Jeff Cannata, David&Goliath
With how quickly our current situation with COVID-19 is changing it is more important than ever to keep your pulse on what is happening in culture. Читать больше
Strategy Isn’t Only About Writing Briefs: Jake Bartanus, Havas Düsseldorf
I get bored easily, so the fact that I can jump from project to project and challenge to challenge on a weekly or even a daily basis is a great... Читать больше
More With Less: Ryan Brown, Chief Strategy Officer, New Honor Society
The numerous hats one wears at a small agency and the fact that inbound briefs were less precise on deliverable meant each day was a bit like that... Читать больше
Curiosity, Networking & Tweets: Kim Uong, Brand Strategist, Virtue
While the creative brief is a fundamental part of the creative work, the key is to add value and inspiration for the team, not noise. Читать больше