| Заголовок | Sumo |
| Агентство | Ogilvy Paris |
| Кампания | The Beautiful Word - Scrabble |
| Рекламодатель | Mattel, Inc. |
| Бренд | Scrabble |
| Posted | Ноябрь 2009 |
| Бизнес сектор | Игрушки и игры |
| История | 2008: Scrabble celebrated its 60th birthday. A beautiful age for a brand, yet the blockbuster board game was being considered elitist and outdated. It was time to make the consumers rediscover the richness of the Scrabble experience. The creative idea of the campaign was inspired by the principle of the game itself. Picture a board of Scrabble at the end of a game. Following the labyrinth formed by the words, an enchanting story takes shape, and takes your imagination to unexpected places. We turned this fabulous potential into images, gave it motion and life |
| Тип медиа | Телевидение |
| Креативный директор | Chris Garbutt |
| Копирайтер | Benjamin Bregeault |
| Копирайтер | Arnaud Vanhelle |
| Арт-директор | Antoaneta Metchanova |
| Заместитель арт-директора | Mathilde Fallot |
| Продакшн Студия | Wizz Productions |
| Директор | Irina Dakeva |
| Директор | Clément Dozier |
| Международный главный креативный директор | Tham Khai Meng |
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