Top Interviews From The Advertising Industry
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Jenna Studt, Critical Mass: "Employers and brands must be active participants in culture, sustainability, and social responsibility to appeal to Gen Z."
Gen Z is redefining the content and communications world as we know it through activism, authenticity, and social media. Jenna Studt, Social... Читать больше
Marketing to an undefinable generation
Bea Iturregui, VP of Creator & Brand Partnerships at Cycle (the creator marketing practice within Laundry Service), speaks on resonating with... Читать больше
Carola Bracci, Ogilvy Italy: "Today’s consumers want to be heard for their unique point of view and want brands to deliver contents that resonate with it."
Carola Bracci, Head of Social at Ogilvy Italy, weighs in on their integrated framework for resonating with younger generations. Читать больше
Jake Prinsen, Nelson Schmidt Inc.:"Brands with a strong digital presence can actively engage with their audiences and foster a sense of shared responsibility."
In the latest installment of our series focused on how agencies are advising their clients on brand communications to connect with a... Читать больше
Havas Germany creates unique social journeys tailored to a brand's ethos
Stephan Lachmann, Director of Social Media & Content at Havas Germany, fills us in on how the agency creates insightful content through utilizing... Читать больше
Bill Williams, The Miller Group: "We believe content is as important as channel."
Bill Williams of The Miller Group speaks with us on how agencies are reaching out to Generation Z and younger audiences in all realms - including... Читать больше