An adaptable content strategy is a must in the dynamic world of communications to maintain brand loyalty. No stranger to employing cross-platform... Читать больше
Planning Directors, Rob Estreitinho and Tiffany Mondesir, weigh in on their strategy for resonating with modern audiences and establishing brand... Читать больше
Liz Hanna, Strategy Director at Swift, a VML company, speaks on utilizing social listening to move at the speed of culture. Читать больше
Chatting with Kat Harding, Social Director at Havas Play UK, we unveil the key components to marketing to Gen Z and Gen Alpha: purpose,... Читать больше
In the latest installment of our series focused on how agencies are advising their clients on brand communications to connect with a... Читать больше
With the popularity of social and digital media, the expectations and preferences of the modern consumer has moved away from traditional one-way... Читать больше
Teresa Shiang, Senior Director of Strategy at Ogilvy, leads the Social team in New York; a team of social strategy, content, performance and data &... Читать больше
Stephan Lachmann, Director of Social Media & Content at Havas Germany, fills us in on how the agency creates insightful content through utilizing... Читать больше