The Most Creative Campaigns, Brands
and Agencies in Retail
AS BURGER KING CONTINUES TO BLAZE A TRAIL THROUGH AWARDS SHOWS, THIS YEAR’S RETAIL TOP FIVE RESEMBLES THE PREVIOUS EDITION – WITH A NOTABLE EXCEPTION.
Burger King continues to set standards for creativity in the Retail category (just as it does in Food). The “Moldy Whopper” remained an awards show favourite into last year, accompanied once again by the “Stevenage Challenge”. But it’s joined by two other BK campaigns in the top five: a bold new take on the brand’s visual identity by Jones Knowles Ritchie; and an all-singing environmental message from We Believers. It’s interesting to note that these BK winners come from different agencies, suggesting once again that creative clients inspire creative campaigns. The cause-driven “Bread Exam” for UAE-based supermarket chain Spinneys stands alone amidst all the burgers.
Burger King continues to set standards for creativity in the Retail category (just as it does in Food). The “Moldy Whopper” remained an awards show favourite into last year, accompanied once again by the “Stevenage Challenge”. But it’s joined by two other BK campaigns in the top five: a bold new take on the brand’s visual identity by Jones Knowles Ritchie; and an all-singing environmental message from We Believers. It’s interesting to note that these BK winners come from different agencies, suggesting once again that creative clients inspire creative campaigns. The cause-driven “Bread Exam” for UAE-based supermarket chain Spinneys stands alone amidst all the burgers.
Most awarded
campaigns, brands &
agencies in
Retail in
2021
Most awarded
campaigns, brands and
agencies in
Retail in
2021
CAMPAIGNS
| Brand, Title, Agency | |
|---|---|
| 1 |
INGO, DAVID |
| 2 |
McCann Paris, Neuilly sur Cedex |
| 3 |
DAVID, Madrid |
| 4 |
Jones Knowles Ritchie (JKR), New York |
| 5 |
We Believers, New York |
| 6 |
Ingo, Stockholm |
| 7 |
DAVID, Madrid |
| 8 |
Leo Burnett, London |
| 9 |
GSD&M, Austin |
| 10 |
VMLY&R Kansas City |
| 11 |
Marcel, Paris |
| 12 |
GUT Agency |
| 13 |
Wolf Bangkok |
| 14 |
Hakuhodo Indonesia, JAKARTA |
| 15 |
Nord DDB STO, Stockholm |
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Burger King |
| 2 |  |
McDonald's |
| 3 |  |
Spinneys |
| 4 |  |
KFC |
| 5 |  |
Popeyes |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
INGO, DAVID |
| 2 |  |
DAVID, Madrid |
| 3 |  |
McCann Paris, Neuilly sur Cedex |
| 4 |  |
Leo Burnett, London |
| 5 |  |
VMLY&R Kansas City |
Watch
6. Burger King / Moldy Whopper (day 32)
| Заголовок | Moldy Whopper (day 32) |
| Brief | The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world. |
| Агентство | Ingo |
| Кампания | The Moldy Whopper |
| Рекламодатель | Burger King |
| Бренд | Burger King |
| Posted | Декабрь 2020 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| История | The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world. |
| Тип медиа | Печать |
| Исполнительный креативный директор | Björn Ståhl |
| Арт-директор | Max Hultberg |
| Копирайтер | Magnus Ivansson |
| Планировщик счета | Simon Stefansson |
| Директор рабочей группы клиента | Rickard Allstrin |
| Специалист по работе с заказчиками | Mia Melani |
| Final Art | Åsa Eklund |
| Final Art | Alexander Lundvall |
| Tech Director | Stefan Kindgren |
| Global Chief Creative Officer | Pancho Cassis |
| Управляющий партнер | Pancho Cassis |
| Креативный директор группы | Fernando Pellizzaro |
| Креативный директор группы | Jean Zamprogno |
| Арт-директор | Camilo Jiménez |
| Арт-директор | Sergio Takahata |
| Директор рабочей группы клиента | Stefane Rosa |
| Исполнительный продюсер | Carlos Torres |
| Главный креативный директор | Eduardo Marques |
| Главный креативный директор | Jorg Riommi |
| Исполнительный креативный директор | Pablo Dachefsky |
| Арт-директор | Ivan Montebello |
| Копирайтер | PABLO MURUBE |
| Фотограф | Pål Allan |
| Стилист продуктов питания | Anna Lindblad |
8. McDonald's / Sixties
| Заголовок | Sixties |
| Агентство | Leo Burnett |
| Кампания | We Deliver |
| Рекламодатель | McDonald's |
| Бренд | McDonald's |
| Дата первой трансляции/Публикации | 2020 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| Слоган | We Deliver |
| История | Lights On – An optimistic reminder to McDonald’s customers that as long as their lights were on at home, our lights would be on too, to deliver those little lifts that are needed more than ever. |
| Тип медиа | На открытом воздухе / вне дома |
| Главный креативный директор | Chaka Sobhani |
| Исполнительный креативный директор | Mark Elwood |
| Креативный директор | Andrew Long |
| Креативный директор | James Millers |
| Копирайтер | Andrew Long |
| Арт-директор | James Millers |
| Арт-директор | Will Rees |
| Дизайнер | Sam Kallen |
14. Sushi Sei / Sake Sushi House
| Заголовок | Sake Sushi House |
| Агентство | Hakuhodo Indonesia |
| Кампания | Flavour of Home |
| Рекламодатель | SUSHI SEI |
| Бренд | Sushi Sei |
| Дата первой трансляции/Публикации | 2020 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| Тип медиа | На открытом воздухе / вне дома |
| Главный креативный директор | Woon Hoh |
| Исполнительный креативный директор | Chow Kok Keong |
| Креативный директор | Fajar Noor Fathjri |
| Арт-директор | Chow Kok Keong |
| Арт-директор | Nikholas Alviyanto |
| Арт-директор | Fajar Noor Fathjri |
| Арт-директор | Nicholas Kosasih |
| Арт-директор | Woon Hoh |
| Графический дизайнер | Lim Whay Yin |
| Графический дизайнер | Ching Kai Sieng |
| Графический дизайнер | Chow Kok Keong |
| Графический дизайнер | Nikholas Alviyanto |
| Creative Coordinator | Firsti Ayu |
| Директор рабочей группы клиента | Ken Horinouchi |
| Директор рабочей группы клиента | Euvine Winarni |
| Анимация | Joy Hartono |
| Музыка | Sound Village |
| Продюсер | Gema Muttaqin |
