Top Interviews From The Advertising Industry

Лучшее место, чтобы встретиться и узнать о самых творческих людях в рекламе.

Наиболее влиятельные специалисты творческих профессий рекламной индустрии, исполнительные руководители агентства и клиенты обсуждают бизнес, вдохновение и их личные поездки в рекламе.

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Perspectives Creativity 28 September 2022

Content is the medium that gives a voice to brands

Meg Riley and Dustin Johnson of MullenLowe US, walk us through their approach to adapting to new mediums, anticipating the audience's needs, and... Читать больше

TOPIC: Social Media, Creative Strategy, Content Marketing, Content is King, Digital Marketing

Perspectives Creativity 27 September 2022

Always keep a weather eye on the prevailing industry winds

We chatted with Grace Farag, Associate Creative Director at RAPP, about content bridging the gap between audience and brand, and how to practice... Читать больше

TOPIC: RAPP, Branding, Strategy, Content Creation, Content is King

Perspectives Creativity 26 September 2022

Trust the process

In the latest of our interviews exploring the intersection of content, marketing, and culture, Doug Dimon, SVP and Group Creative Director at... Читать больше

TOPIC: culture, Branding, Definition 6, Content Marketing, Content is King

Creativity 23 September 2022

The future is user-driven

Andre Gray, CCO of annex88, explains how listening to your audience and playing to the strengths of the medium chosen can lead to content becoming... Читать больше

TOPIC: culture, Branding, Havas New York, Content is King, Annex88

Perspectives Creativity 23 September 2022

Thailand's Yell Advertising leans into the many faces of content to create meaningful brand experiences

Yell Advertising's Digital Content Creator, Phitchayut Chaodeekornphan, and Senior Strategic Planner, Parichaya Mahakkapong, weigh in on... Читать больше

TOPIC: Creative Strategy, Content Creation, Content is King

Perspectives Creativity 22 September 2022

Create with one main goal in mind: Make people act

Eileen Davila, Head of Health & Wellness at Ogilvy LATAM, shares insight on content marketing from the perspective of working within the Health &... Читать больше

TOPIC: Branding, Content Creation, Content is King, Content Strategy, Health & Wellness

Perspectives Creativity 21 September 2022

At DPDK, great marketing starts with your brand

In the latest of our interview series exploring the connection between content, marketing, and culture, we sat down with Helga Torrezan, Head of... Читать больше

TOPIC: Digital Agency, DPDK, Content Creation, Content is King, Digital Marketing

Perspectives 20 September 2022

The power has shifted from brands to people

We chatted with Sarah Leccacorvi, Head of Content and Creative at Havas Entertainment, and Joint Head of JUMP, about this balance and utilizing... Читать больше

TOPIC: Social Media, Content Marketing, Content Creation, Content is King

Perspectives 16 September 2022

Where content is king, branding is key

Raquel Messias, Chief Strategy Officer at Lew'Lara\TBWA, fills us in on the key to brand consistency and being able to discern what's right for the... Читать больше

TOPIC: Social Media, Chief Strategy Officer, Branding, Content is King

Perspectives 15 September 2022

There is value in hiring your audience

We sat down with Laundry Service's Creative Director, Ollie Williams, to hear more about their fundamental approach to content creation and... Читать больше

TOPIC: Creative Director, Branding, Content Marketing, Content Creation, Content is King